Could brevity be the soul of blogging?

March 3, 2009

It is said that brevity is the soul of wit. I believe it's particularly true with reference to blogging, especially in this digital age of microblogging. Blog posts should be brief, concise, and say what needs to be said succinctly. These are the reasons why:

  • There are more than 108 million blogs and most blog authors are also avid readers. Between researching, writing, running businesses and families,and updating their twitter status, there's hardly any time left for reading and responding to blogs.
  • An integral part of being a blogger is commenting and adding value through discussion. Short, crisp posts are easier to read in entirety and allows for meaningful responses.
  • Most people subscribe to a number of blogs through RSS feeds. Catching up on reading all the interesting blog posts, takes a lot of time-- time that we end up borrowing from the next day by staying up late to read. Your readers may not have much time to go through all of your lengthy posts.
One of my favorite reads is Seth Godin's blog. While his writing is geared towards marketing and social media, many of his thoughts can be applied to enriching whatever field you may be working in. His writing is short, crisp,and absolutely hits the spot. In most instances, you don't have to use the scrollbar even once to read his entire piece. But he manages to convey his ideas very well without expansive posts.

As a new blogger, I have a tendency to ramble on, like I'm doing right now. It's because I play devil's advocate in my mind, anticipate arguments and defend those, and write counterarguments and rebuttals, with the result the post ends up being lengthy and long-winded.

I remind myself constantly that there is a comment section which can be put to good use - a place where readers can voice their views and where the stimulating discussion can continue.

Do you think short posts can engage readers better? How do you manage your time to read all of your favorite blogs?

{photo credit: Martin Bravenboer}

In three words, I can sum up everything I've learned about life. It goes on.
-Robert Frost

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